ABOUT
15+ years — designing & building digital products.
I'm passionate about creating experiences that are intuitive, accessible, and beautiful - while also balancing both user and business goals. I focus on design operations, visual design, user experience, and design systems.
Currently, I'm Director of product design at @Ibotta, where I manage a team of highly talented designers. Together we design solutions that makes life easier for our internal partners and clients.
Outside of product work, I enjoy exploring other forms of design. I sometimes post design work on Dribbble and random musings on Twitter.
PHILOSOPHY
Don't fall in love with an idea too early
It's too easy to become over-confident in our ideas.
Yes, our ideas are important. No, they aren't everything.
Prototype. Test. Learn. Repeat.
Know your customers, solve real problems
A designers goal is not to simply eliminate complexity or make something beautiful. Instead, I believe the goal is to balance user and business needs while solving real problems.
Surround yourself with good people
Recognize good people when they come into your life and make them a part of it (if possible).
Make things & help others
Try new things, level up, share what you've learn.
Get shit done
Tackle challenges head on before they get out of control.
Have fun, love what you do
Enough said.
VOLUNTEERING
BarCamp GNV: co-organizer
Gainesville Front End Meetup: co-organizer